Cost‑per‑Sale Retargeting

Pay only for results. Affiliates bring back high‑intent visitors and convert them into customers via on‑site and off‑site solutions. Payments: CPS only (commission per approved sale).

CPS – commission per sale Conversion‑first Boost CVR & AOV Lower cart abandonment

More Conversions

Target warm users who already visited your site.

Fewer Abandoned Carts

Contextual nudges and timely incentives.

CPS Only

You pay commission only on approved sales.

How CPS Retargeting Works

1) On‑site

Experiences implemented in your shop: overlays, behavioral nudges, product recommendations, cart recovery, code‑correction, and video commerce. Triggered by user behavior (exit intent, scroll, time on page, traffic source, URL, etc.).

  • Lift conversion rate and average order value.
  • Deep personalization using preferences and history.
  • Fast setup, ideally through Google Tag Manager.

2) Off‑site

Programmatic/RTB and social campaigns reaching your visitors after they leave: fully dynamic ads, AI optimization, smart traffic buying, frequency control.

  • Re‑engage non‑converting visitors.
  • CPS only: pay commission per approved sale.
  • 100% dynamic creative from your product feed.
Tag/pixel installed • Network tracking
Commercial model: CPS (commission per approved sale)

Benefits for Shops

  • Higher conversion rate from existing traffic.
  • Lower cart abandonment with the right nudges & offers.
  • Stronger sales performance by targeting unconverted traffic.
  • Cost clarity: commission per sale only (CPS).
  • Retention & loyalty through smart re‑engagement.
  • Brand recall via repeated exposure.
  • Advanced personalization of ads/messages.
  • Competitive edge vs. non‑retargeters.
  • Cross/Up‑sell on complementary products.
  • Actionable insights for decision‑making.

Getting Started

  1. Choose the mix: on‑site, off‑site, or combined.
  2. Activate the affiliate and install the tag/pixel (preferably via GTM).
  3. Provide your product feed (if needed) and target KPIs.
  4. Go live and monitor in BusinessLeague/2Performant (orders, commission, status).

* Payments are commission per approved sale (CPS).

Affiliates available now on BusinessLeague

All On‑site Off‑site

Filter by solution type. Open installation docs and decks directly.

I. intent.ly On‑site

AffiliateUserName: partnerships@intent.ly

On‑site conversion solution targeting 2–10% of unconverted traffic. CPS model (commission per approved sale). Intent‑based experiences (nudges, exclusivity), advanced analytics, and 10+ years of managed‑service expertise.

  • Fast onboarding (GTM).
  • Optimized shopper journeys across the funnel.
  • Engagement tools: intelligent overlays, email remarketing, analytics.
2Performant 2025: 1,503 sales • €59,600 sales value
Pixel (GTM) Deck Video

II. CartBooster On‑site

AffiliateUserName: CartBooster

Out‑of‑the‑box widgets for cart recovery, code correction, and ambassador referrals. Advanced triggers (geo, URL, device, exit, time, scroll, traffic source). Deployed via JS tag / GTM.

  • Beacon for Product & Beacon for Cart — bring visitors back and recover carts without false conversions.
  • Code Correct — rescue sales when invalid vouchers are entered.
  • Ambassador — turn customers into promoters with a VIP link.
2Performant 2025: 1,077 sales • €48,100 sales value
Pixel (GTM) Deck Video

III. Retargeted Off‑site

AffiliateUserName: Retargeted

AI‑powered display retargeting on a CPS model (commission paid only on approved sales). Single tag, 100% dynamic creative, smart buying across RTB (AppNexus, OpenX, Rubicon, Google) with up to 10,000 ad variations.

  • AI finds high‑intent shoppers and bids only when it matters.
  • Pay commission per sale — CPS only.
2Performant 2025: 2,111 sales (↑216%) • €84,360 (↑278%)
Pixel (GTM) Deck

IV. BannerCrowd Off‑site

AffiliateUserName: BannerCrowd

Programmatic display to find your next best customers: lookalike audiences, a dynamic ad engine with smart product recommendations, and contextually relevant placements.

  • Seamless site integration & lookalike audiences with genuine interest.
  • Personalized ads and real‑time product picks.
  • Complements your existing campaign mix.
Pixel/Tag Deck Case study

V. Irisphera On‑site Fashion

AffiliateUserName: Irisphera

Virtual Personal Shopper for fashion e‑shops with Body‑Based Styling: AI analysis of body shape & color profile, personalized recommendations, 3D try‑on, automated 2D→3D, Shopify/WordPress plugins & custom integration.

  • Targets up to 30% return reduction and conversion uplifts (e.g., +94% with 3D content).
  • Inclusive experience: personalized 3D avatar, style/occasion filters.
  • Commercial insights: forecasting, inventory, loyalty.
Shopify (video) WordPress (video) Custom integration Demo 1 Demo 2

VI. NUNAMI On‑site

AffiliateUserName: NUNAMI

Product recommendation widgets (no pop‑ups), placed across key pages (in‑page, cart, checkout, confirmation). Goal: increase CVR, AOV and revenue, with 7–14 day implementation via feed + container tag.

  • CPS (commission per approved sale), mobile‑first, customizable algorithm.
  • Traffic source control, recurring performance reviews.
  • Examples: Paul Valentine (+9% AOV, +21% CVR), Tefal DE (+14% AOV, +23% CVR).
Pixel/Onboarding Deck Video Case: Shark Case: shop4runners Case: Hawesko

VII. Contester – video commerce On‑site Off‑site

AffiliateUserName: Contester-video-commerce

Video commerce platform tailored for influencer partnerships (3–10× engagement and sales). Host shoppable videos and live streams on your site for creators’ followers — full affiliate tracking end‑to‑end.

  • CPS model (commission per sale).
  • Complete tooling: campaign & asset management, messaging, approvals, analytics.
  • Recommendation: combine on‑site with off‑site for full‑funnel coverage.
Pixel/Onboarding Deck

FAQ

What budget do I need?
You don’t allocate a fixed media budget with CPS affiliates. They invest their tech/resources; you pay commission only for approved sales.
How is attribution handled?
Tracking is via tag/pixel in the network. Attribution follows your program rules.
Is this compatible with my current campaigns?
Yes. On‑site triggers are contextual, and off‑site controls frequency and windows to avoid unnecessary overlap.
How fast can we go live?
Typically quickly after activation and tag install. For feed/3D‑based experiences, allow 7–14 days.

Want the right pick for your shop?

Let’s define the on‑site/off‑site mix and KPIs — paying commission per sale only (CPS).

📧 tudor.stanica@2perfomant.com 📅 Schedule a call